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‎Tarrit (Jean-Marc) et Tubik (Emmanuel)‎

Reference : 39601

(1987)

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‎La médiatique - Le traitement publicitaire des médias‎

‎Chotard et Associés , Marketing et Stratégie Malicorne sur Sarthe, 72, Pays de la Loire, France 1987 Book condition, Etat : Très Bon broché, sous couverture illustrée d'une cible grand In-8 1 vol. - 304 pages‎

‎quelques figures et schémas 1ere édition Contents, Chapitres : 1. Organisation du marché publicitaire : Les intervenants - Les données chiffrées du marché - 2. Audience et produit média : La mesure de l'audience - Les produits médias - 3. Média-planning et efficacité publicitaire : Le média-planning - Evaluation de l'efficacité publicitaire - Annexes, bibliographie ‎

Librairie Internet Philoscience - Malicorne-sur-Sarthe
EUR8.00 (€8.00 )
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