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Early Edwardian Loose leaf Advertisement for Lifebuoy Soap
Port Sunlight Lever Brothers Limited c. 1910
Loose leaf, in full colour, that appears to have formerly been tipped into another publication. Illustration of a man in a bath holding a bar of Lifebuoy soap with a box of soaps on the floor and a portrait of the Lifebuoy fisherman on the wall. Text reads "LIFEBUOY SOAP. Specially prepared for HANDS & BATH. Gives you that Healthy Feeling". Verso has the advertising text for Lifebuoy. Very good condition and still bright coloured, as it was kept enclosed in a book or magazine for most of its time. Clean and without creases etc. 160 x 115 mm (6Œ x 4œ inches). Lever Brothers and other firms often commissioned many (now important) artists to produce their advertising for them. Will Owen (1869 1957) was an English book illustrator, cartoonist, caricaturist and a commercial and poster artist, possibly best known for his iconic images of the Bisto Kids, Bovril, Lux and Lifebuoy.
