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The Book of Guinness Advertising (Publicités pour la bière Guinness, Text in English)
Guinness Publishing Malicorne sur Sarthe, 72, Pays de la Loire, France 1998 Book condition, Etat : Bon paperback, editor's printed wrappers, illustrated by numerous small figures with Guinness advertising In-4 1 vol. - 240 pages
numerous illustrations, mainly advertisings in coulours, few photographies in black and white 1st edition, 1998 Contents, Chapitres : Preface by Coline Storm, Chief Executive - Guinness is good for you (Doctor's books) - My goodness, my Guinness (Alice in Wonderland - World War II - John Gilroy) - Lovely day for a Guinness : The graphic aesthetic, cartoons - At the end of the day, the introduction of photography (Displays and promotions - Women drinkers) - The inn drink, the rise of the pun (The toucan - Television advertising)- Guinness isn't good for you - Pure genius, Worldwide advertising - The Man with the Guinness, Irish advertising - Black and white - Index near fine copy, no markings
