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‎Store Wars - The Battle for Mindspace and Shelfspace - Revised and Updated Edition‎

‎John Wiley and Sons Malicorne sur Sarthe, 72, Pays de la Loire, France 2000 Book condition, Etat : Bon paperback, editor's printed blue and pink wrappers, illustrated grand In-8 1 vol. - 312 pages‎

‎few black and white figures Reprinted edition, 2000, revised and updated Contents, Chapitres : Contents, Acknowledgments, ix, Text, 303 pages - Introduction - 1. Reaching the limits of market orientation : Evolution of marketing orientation - Creating sustainable advantage in consumer markets - Brand proliferation - Dealing with hypersegmentation - 2. The rising retailer : Retail evolution - Retailers and the marketing concept - Creating a sustainable retail differential advantage - 3. Matrix marketing : The battle of mindspace - The battle of shelfspace - Trade marketing - The new order and its challenge - Index near fine copy, no markings, inside is fine‎