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‎BERNARD (Véronique) et MONTEIRO-BRAZ (Myriam).‎

Reference : 80409

(1988)

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‎Petits éditeurs - Libraires. Eléments de réflexion pour une politique commerciale.‎

‎ Université Paris Nord (Paris XIII, Villetaneuse) 1988 1 vol. Broché in-4, thermocollé, 236 ff. polycopiés au recto. Rare mémoire de maîtrise sous la direction de Jean-Marie Bouvaist, en Sciences et techniques de la communication, option "Promotion, commercialisation des produits d'édition". En très bon état.‎

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