‎Reseaux - Communication, Technologie, Société - Paul BEAUD & Patrice FLICHY (Direction)‎
‎Reseaux N° 42 : La publicité - La question sans réponse, un parcours bibliographique de l'enjeu publicitaire (Antoine HENNION & Cécile MEADEL) - Comment agit la publicité. Théories, recherches et implications créatives (Jean-Noël KAPFERER) - La formation de l'espace publicitaire européen. La liberté d'expression commerciale, enquête de légitimité (Armand MATTELART & Michaël PALMER) - ...‎

‎ 1990 N° 42 - Juillet / Août 1990 - Editions CNET - In-8, broché - 122 pages‎

Reference : 120470


‎Bon état - Infimes frottements sur la couverture ‎

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