‎GENERAL MOTORS Car Manufacturer ( editor - publisher ) :‎
‎How to Present General Motors Products at Regional and Local Automobile Shows.‎

‎" New York, General Sales Department (of) General Motors Export Company, s.d. (1928), in-4°, 28 x 22 cm, 109 pp, with full page illustrations in black/white of cars and exhibition displays, bound in publisher's green imitation leather with gilt lettering on front cover. Finely preserved notwdithstanding some tiny foxing spots at first and last leaves. An early and interesting manual on how to enhance car sales by means of automobile shows. In this exhaustive and well illustrated publication all aspects are treated. The book is published without a date. We derive the year from two dated illustrations (1926 ; 1927). This book illustrates the highly developped marketing skills used by the General Motors Company as early as the1920ies to promote the sales of their cars. A rare early marketing publication."‎

Reference : 44571

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